Corporate Communication UNIT-4

Lets start boiling water on our gas stove and getting our notes within minutes😌

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To get completely into the syllabus of this subject Resume Writing and Corporate Communication lovably called as just Resume😂 you can come here 👉💌

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To be very honest with you all, this(Resume writing and corporate communication) is a co-cricular subject in BBA semester 2 according to the New Education Policy(NEP).

But the thing here is that from 4 units of this subject, all the 3 units are already taught by me in Business Communication subject.

All these 3 units are just same as the 3 units of Business Communication.

So I will be sharing the links to read and watch their explanations and will be posting unit 4 here for you to read, as it is the only new topic for you in this book.

Notes -1 

Notes -2

Notes -3

Notes -4

Notes -5

Notes -6

Now moving on to our 1st heading 😌

Presentation skills

What is a presentation?

"Presentation can be defined as an activity of exhibiting something."

The following skills are highly required for a good presentation:

1. Selection of proper structure of presentation. 

2. Delivering an effective speech.

3. Well practiced demonstration skills.

Elements of presentation

Presenter

The person who is exhibiting the presentation is presenter.

Purpose

The reason behind conducting a presentation is the purpose.

Audience

The most essential part of a presentation is the viewers and listeners of it.

Factors affecting a presentation

1. Audience evaluation

But obviously the viewers and listeners evaluate the presentation as per their understanding level and hence, their evaluation effects the end result of presentation.

2. Environment in which the presentation is going on.

3. Presenters appearance

4. Usage of audio visual aids like projector, pamphlets, slideshow, etc.

5. Opening and closing remarks of presentation.

6. Organisation of the content of presentation.

7. Body language and quality of voice.

Format of presentation

1. Ice breaker

An ice breaker means starting a conversation and before starting a presentation the presenter needs to greet with his audience and hence this process of greeting is an ice breaker to start a presentation.

2. Opening

Opening remark in a presentation represents the purpose behind that presentation.

3. Conveying the new idea and its need.

4. Explaining about the idea.

5. Results and benefits from the idea.

6. Conclusion or closing remark.

Types of presentation

Types of presentation can be divided on the basis of purpose, number of persons and medium of delivery.

On the basis of purpose we have following types of presentation:

1. Monologue presentation is a kind of speech which the presenter gives without any audience interruption or Q&A session.

2. Guided discussion this is like an expert guide to the audience for a particular subject or topic.

3. Sales presentation

4. Informative presentation

5. Training presentation

6. Energizing or brainstorming presentation

7. Persuasive presentation it is given with a purpose of making the audience agree with the proposal of the presenter.

8. Goodwill presentation

On the basis of number of persons ,we have

1. Individual presentation

2. Group presentation

On the basis of medium of delivery ,we have 1. Oral presentation

2. Written presentation

Stages of presentation

There are many steps involved in preparing and delivering an impactful and effective presentation.

1. Planning a presentation

●Choosing the topic of it

●Determining the purpose of it

●Scrutinizing the audience suitable for the presentation

2. Preparing the presentation

●Development of Central idea(describes the entire presentation in a single sentence).

●Assembling the supportive materials, audio-visual aids etc

3. Designing a presentation

Presentation is designed in a logical sequential order as per the format of a presentation

4. Rehearsing the presentation

Presenter needs to rehears his presentation before delivering it to the ultimate audience

5. Delivering the presentation

The presenter can deliver the presentation to the audience with different methods like memorizing method or just reading method or outlining method(delivering presentation with the help of headings of the content in a presentation).

Techniques of presentation

Types of techniques can be used to deliver a single presentation. It can be one or more than one technique used in a presentation to deliver it effectively and to get the desired result from it.

Some of the common techniques are mentioned below:

1. Presentation with the help of audio-visual aids, projectors, speakers, etc.

2. Lecture kind of presentation

3. Presentation with role playing(story telling).

4. Demonstrative presentation(showing the use of product, machine, etc to the audience). 

5. Presentation with the help of dramatization or skit performances.

Types of audio/visual aids

Handouts and pamphlets

Slide shows

Use of tables and graphs in the slideshows Chalkboards or whiteboards

Projectors & speakers

Essentials of a good presentation

•Content should match the requirements of the audience.

•Language should be comfortable to the audience 

•Contents should be arranged in a logical sequence.

•Mastery over delivering the presentation through practice and rehearsals.

•Delivery of the presentation.

•Usage of appropriate humour.

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Negotiation skills

What is negotiation?

The term negotiation is a problem solving method which helps two parties, to accept a common decision after sorting out the differences between them.

Nature of negotiation 

1. It involves multiple parties

2. Clash of interest (negotiation is a condition which arises when the interest of parties involved in a decision clashes with each other).

3. Negotiation is voluntary in nature.

4. Negotiation involves mutual adjustments.

5. Negotiation satisfies mutual needs.

6. Negotiation is done through the usage of strategies and tactics.

Need for negotiation

Negotiation is required for the following purposes:

•For resolving conflicts

•For making relationships stronger

•For helping in gaining competitive advantages

•For reaching a common ground

•For a problem solving

•For mutual gains

Factors affecting negotiation

Here are some of the factors which affect negotiation such as personal factors (need or wants of the negotiator) and situational factors (like venue for the process of negotiation, no. of participants involved in negotiation, nature of the conflict, etc).

Stages of negotiation process 

1. Preparation and planning

Thi stage involves understanding the nature of disputes and the reason behind negotiation.

2. Definition of ground rules

Some ground rules like venue, time limit, method of negotiation, etc should be decided before heading to the process of negotiation.

3. Clarification and justification

At this stage both the parties involved put their point of views and reasons to support their point of views.

4. Bargaining and problem solving 

At this stage both the parties reach a common ground.

5. Closer and implementation

The final outcome of the negotiation is implemented in a formal way.

Negotiation strategy

"Negotiation strategy is a set of goal-driven behaviour which is applied in the negotiation process to get the desired result."

The negotiation strategies that have been the most prominent are as follows:

1. Distributive negotiation

Distributive negotiations are also known as "competitive negotiations" or "win loss strategy" or "claiming value" or "win loss" or "zero-sum" bargaining.

As the name suggests, the two parties involved in this kind of negotiation strategy, one party win's the negotiation process and the other loses, which simply means that this type of negotiation strategy aims at getting the maximum possible outcome.

2. Integrative negotiation

Integrative negotiations are also known as "collaborative negotiation" or "win-win strategy" or "interest-based bargaining".

As the name suggests, this negotiation process is completely opposite of the distributive negotiation, as both the parties come to the conclusion which is mutually acceptable and mutually profitable for both the parties.

This process is considered as a fair negotiation process and focuses on joint problem solving.

Skills for successful negotiation

• Awareness

Negotiator should be well aware of the issue which has to be resolved and the purpose behind the negotiation.

•Patience

The negotiator should be very patient and calm while putting his side of claims.

•Negotiator should have extra ordinary communication skills and convincing power.

•Preserverance

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One more topic of this subject is new to you and hence, I am providing you the notes for it below😌👇

Crisis Communication

"The communication carried at any time of any troubled situation is considered as crisis communication."

Crisis communication primarily deals with an effective response to the contingency situation, so that the situation remains under control or doesn't get worse.

Types of crisis communication

1. Crisis knowledge management

 This type of crisis communication includes identification of crisis origin, collecting all facts & datas and then taking effective decisions to manage the crisis.

2. Stakeholder reaction management

When the decision is taken to manage the crisis then it has to be conveyed to the public and stakeholders by the company.

And hence, the management used in conveying the decision to the public and stakeholders is known as stakeholder reaction management.

Steps for managing crisis communication

CrisiaCommunication goes on 2 into different parts

1. Pre crisis communication 2. Post crisis communication

Pre crisis communication involves the following steps:

●Foresee disaster

This involves anticipating the crisis situation in the future by looking onto the present situation. 

●Identification of crisis communication team

A team is being prepared after any future crisis has been detected

●Identify and train spokesperson

Once the decision to manage the crisis is being taken, then it needs to be conveyed to the public and hence, spokesperson is trained for this purpose.

●Establish notification and monitoring systems

The company needs to regularly monitor the reaction of public on their decision through social media, emails,portals, etc and hence, monitoring systems are established.

●Communicating with the stakeholders

At the time of crisis in any organisation, the stakeholders are the one who needs to be managed and communicated well to cope with the crisis situation.

Post crisis communication involves the following steps :

● Assess the crisis situation

After reparing the team and taking the decision on how to manage the crisis situation, the team members need to work upon their decision. 

● Finalise and adapt key messages

The holding statements and messages which are to be conveyed to the public and stakeholders are finalised at this stage (such as answer to why a company took such decision, etc).

●Post disaster evaluation

After the situation has been resolved then the crisis management team evaluates their decision and takes the necessary steps to rectify any mistakes.

Do watch the video explanations as well to get more from these topics.

The better the learnings the better the earnings😎

To get in depth knowledge of these topics you can also look into it 👉👻

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