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Effective writing BBA notes UNIT-2
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Effective writing
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To get completely into the syllabus of this subject Business communication lovably called as BC Click this one😌
Writing the writing ability plays a very important role while communicating with the customers.
Writing is a process of expressing, thoughts, ideas or views in written format.
Writing skills are very essential for communication, no matter which level of organisational structure the employee belongs to.
Hence, this particular skill is of utmost importance for a manager to uplift his career.
Effective writing techniques
Right in a clear and concise way
Keep it short and simple and to the point.
Proof the work atleast twice
Revise what you have written.
Act as a reader
Think from your reader's perception.
Use short and meaningful sentences
Keep it relevant and to the point.
Highlight the main points
Always highlight the main points by using some symbols or different fonts.
Adopt reader based approach
Always write in a form relevant to your reader or audience.
Keep the intended audience in mind
Be audience oriented.
Do choose an appropriate tone for your business writing
Your tone or way of writing should be polite but not friendly.
Stages of writing
Gaffy illustrated the process of writing through his "3 × 3 model".
Following are the phases in the process of writing:
1. Pre writing phase
Analyse
What you want to write about.
Anticipate
Evaluate your thought from audience's point of view.
Adapt
Design a message in such a way so that it can provide value.
2. Writing phase
Research
Collect data from different formal and informal sources.
Organise
Arrange all your ideas into an outline so that it can be reader friendly and appreciative.
Compose
Now draft your idea.
3. Revising phase
Revise
Re - read your content and go through the matter thoroughly.
Proofread
Check out all the mistakes whether grammatical or spelling errors and correct them.
Evaluate
Now interpret and conclude the meaning of your content that how it will seem and mean to the reader.
Importance of writing
Helps in securing your dream job
Helps in achieving higher positions
It is very crucial for some particular professions
It promotes effective written communication
It increases the credibility of writers
As far as for ages, writing has been proven as an ability which can bring revolutionary changes as well as can formulate a path to destructive ideologies. Thus, writing itself depicts that it is of atmost importance and is impactful.
Since ages, writers have brought revolutions in the thoughts and process of society by their effective writing.
Methods to improve writing skills
1. Keep a solid knowledge of grammar and punctuation.
2. Be always audience or reader-oriented.
3. Make a habit of peer evaluation before posting or finalising any document or content.
4. Try to read aloud your content as it can point out the unintentional errors.
5. Make a habit of reading the works of other writers.
6. Always organise your content according to the conclusion you want to convey.
7. Keep practicing writing, grammar and punctuation regularly.
8. Try to rewrite your content in another way whenever you get time for so, which can make you understand that there is no fixed way of writing anything or topic.
9. Always look for details, that is, your content should always be deep, comprehensive and easy to understand.
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