Important Topics of Marketing Management

Important Topics of Marketing Management

Sem3 (according to NEP)

UNIT-1

  • Marketing ( Basic theory)
  • Marketing approaches
  • Market segmentation

UNIT-2

  • Consumer behaviour
  • Methods of marketing research

UNIT-3

  • Product policy decision(product mix)
  • Pricing decision
  • Product life cycle (PLC) / Intellectual Property Rights (IPR)

UNIT-4

  • Distribution management
  • Integrated marketing communication (IMC #5Ms of advertising)
  • Services Marketing (4&7 Ps)
ALL THE BEST FOR YOUR EXAMS😌

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