Consumer Behaviour Important Topics

Consumer Behaviour Important Topics


I will be categorizing the topics of every unit into two sections, one section of Mandated importants (its is very important to prepare them) and other of importants (if you are done with most important topics you can go with these topics for scoring well).

Here are few topics from all 4 Units

UNIT - 1

Mandated importants

  • Consumer Behaviour (Basic theory)
  • STP approach

Importants

  • Difference between - Consumer & Customer OR Buyer & User OR Consumer Buying & Industrial Buying

UNIT - 2

Mandated importants

  • Determinants of Consumer Behaviour

Importants

  • INTERNAL DETERMINANTS ( Consumer perception, consumer learning, attitude) 
  • EXTERNAL DETERMINANTS ( Culture / Sub-culture, reference group, lifestyle)

UNIT - 3

Mandated importants

  • Decision - making (Pre-purchase)

Importants

  • Method of problem-solving OR
  • Pre-purchase behaviour OR
  • Choice-modelling

UNIT - 4

Mandated importants

  • Post purchase behaviour (Loyalty, Dissonance, Complaint Behaviour)
  • Consumer Satisfaction
  • Marketing Strategy


The better the learnings, the better the earnings😎

To get in depth knowledge of these topics you can also look into it 👉👻





Thank you for reading🙏😊





Stay tuned and remember that you are "EXAMBLASTERS" powered by ●EASY NOTES●


Comments

Post a Comment

Popular posts from this blog

Computer & IT Applications UNIT-1

Image
Computer and IT Applications UNIT-1 Notes Lets start boiling water on our gas stove and getting our notes within minutes😌 Okay!! To get completely into the syllabus of this subject Computer & IT Applications, please come here 👉💌 UNIT-1 is all about word processing software🤷‍♂️ Text processing / Word processing A word processing program allows user to enter, edit and print text documents. "It is used for creating, editing and printing the documents using a computer". Generally any sort of document that includes lot of text and even images is created with the help of word processor. The biggest advantage of a world processing software is that one can make changes in the document without retyping the whole document again as we do in a typewriter. The process of editing document using word processor is defined as a word processing. Types of word text processing software: Word star software Akshar Word perfect MS Word,etc We will discuss in detail the features and the pro...
Read more

Operations Management UNIT-1

Image
Operations Management UNIT-1 Lets start boiling water on our gas stove and getting our notes within minutes😌 Okay!! To get completely into the syllabus of this subject Operations Management, lovably called as just OM, please come here 👉💌 We will discuss lot many things in this unit such as Overview of production and operation management, transformation/ manufacturing/ production process , production analysis, planning and control. Let's move to our first heading😌👇 Production and Operation management Production management can be defined as a division of management which concerns itself with the production task. Or in simple terms, production management is a managerial department in any company which looks after the production activities of that company or firm. "Production management is the process which converts input into output (can include finished, semifinished goods as well as services) with proper planning, controlling, scheduling and as well as with the minimum pos...
Read more

Marketing Management UNIT-1

Image
Marketing Management UNIT-1 Lets start boiling water on our gas stove and getting our notes within minutes😌 Okay!! To get completely into the syllabus of this subject Marketing Management lovably called as just MM, please come here 👉💌 We will cover 6 topics in this unit😌 Let's get started..... Marketing In general terms, marketing is the activity which helps in the selling and purchasing of goods and services but in wider tetms, it encompasses the entire process even the customer satisfaction. Hence "marketing is the process which involves identification of consumers' needs and wants and fulfilling it to the extent till the customers are pleased and satisfied." Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want satisfying products and services to the present and potential customers. Nature of marketing Marketing is an integrated process instead of a sole activity. Marketing involves too many activit...
Read more