Consumer Behaviour Important Topics

Consumer Behaviour Important Topics


I will be categorizing the topics of every unit into two sections, one section of Mandated importants (its is very important to prepare them) and other of importants (if you are done with most important topics you can go with these topics for scoring well).

Here are few topics from all 4 Units

UNIT - 1

Mandated importants

  • Consumer Behaviour (Basic theory)
  • STP approach

Importants

  • Difference between - Consumer & Customer OR Buyer & User OR Consumer Buying & Industrial Buying

UNIT - 2

Mandated importants

  • Determinants of Consumer Behaviour

Importants

  • INTERNAL DETERMINANTS ( Consumer perception, consumer learning, attitude) 
  • EXTERNAL DETERMINANTS ( Culture / Sub-culture, reference group, lifestyle)

UNIT - 3

Mandated importants

  • Decision - making (Pre-purchase)

Importants

  • Method of problem-solving OR
  • Pre-purchase behaviour OR
  • Choice-modelling

UNIT - 4

Mandated importants

  • Post purchase behaviour (Loyalty, Dissonance, Complaint Behaviour)
  • Consumer Satisfaction
  • Marketing Strategy


The better the learnings, the better the earnings😎

To get in depth knowledge of these topics you can also look into it 👉👻





Thank you for reading🙏😊





Stay tuned and remember that you are "EXAMBLASTERS" powered by ●EASY NOTES●


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