Important Topics of Marketing Management
Important Topics of Marketing Management Sem3 (according to NEP) UNIT-1 Marketing ( Basic theory) Marketing approaches Market segmentation UNIT-2 Consumer behaviour Methods of marketing research UNIT-3 Product policy decision(product mix) Pricing decision Product life cycle (PLC) / Intellectual Property Rights (IPR) UNIT-4 Distribution management Integrated marketing communication (IMC #5Ms of advertising) Services Marketing (4&7 Ps) ALL THE BEST FOR YOUR EXAMS😌