Marketing Management UNIT-1
Marketing Management UNIT-1 Lets start boiling water on our gas stove and getting our notes within minutes😌 Okay!! To get completely into the syllabus of this subject Marketing Management lovably called as just MM, please come here 👉💌 We will cover 6 topics in this unit😌 Let's get started..... Marketing In general terms, marketing is the activity which helps in the selling and purchasing of goods and services but in wider tetms, it encompasses the entire process even the customer satisfaction. Hence "marketing is the process which involves identification of consumers' needs and wants and fulfilling it to the extent till the customers are pleased and satisfied." Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want satisfying products and services to the present and potential customers. Nature of marketing Marketing is an integrated process instead of a sole activity. Marketing involves too many activit...